Why You See the Same Machine Advertised by Multiple Dealers

Often, I receive the following question: “Do you have control of this machine deal? Why do I see it on other dealer’s websites? How am I supposed to know who to work with?”

Here’s the anatomy of how it happens:

1. Let’s say we find a Haas ST-30Y, only a few years old, super clean. Our first step in promoting it is to put it in front of our customers only. We do this this by including it in our weekly E-blast, but also via a targeted quote to customers who have told us they have interest in that specific type of machine.
2. Then a colleague of mine may see it on our website and ask for information. I say, “Sure.” I send them the pictures and spec sheet. In order to quote the machine to their customer, they enter it into their system and place it on their website. Yes, it’s not “officially” theirs to promote, but they have a customer circle we may not have, so they put their hook in the water and see if their customers can use it as well.
3. You perform an online search and Google brings up multiple websites because it provides you all the options it can find that match your search for a Haas ST-30Y, for example. Now you see two, three or more sites that show the same machine. We know this can be confusing, but please know that each dealer is simply trying to find and promote machines that their customers need.

From time to time, we also post machines that originated with another dealer. We do this only after securing permission from that dealer. This allows us to ensure that our customers can purchase the machines that they need from us.

When we do this, please know that our intention is to do everything we can to impose our process on the machine purchase transaction to ensure the safety of the machine, and the satisfaction of our customer.

One final reason you may see a machine on multiple dealers sites is that two (or more) dealers may have agreed to purchase a particular machine together as a "Joint Venture". Perhaps one dealer found it and it's location was closer to another dealer's warehouse. Perhaps the purchase was costly and the risk was high, so a partnership would make sense (expanding the sales force and exposure). Again, we always encourage each buyer to perform their research and work with the representative they know and trust.

To your success!